Linked Up Design

Over the past few months I have spoken to a few clients with regards to taking care of their site once I have building it for them especially those that I did SEO work for. A few did not understand why it was that you need to keep updating your site in order to keep it up in the rankings.

The reason a site constantly needs attention is because the web spiders of the site basically pass over your site once they have detected it so there is no reason for them to crawl through your code any more. Spiders spend there time looking for new things to update their servers with so if your site has been up for a few months you are basically going to be ignored and newer sites or updated sites will start to move up in the rankings.

Think of it like a car dealer. You drive by it and see shinny new cars in the front lot, some catch your eye and some don’t, but you still notice the cars. Say 4 months later, after you have driven by the lot a few times and there is nothing new about the lot and the cars are getting dirtier and dirtier because no one is taking care of them. Then a new car lot opens right next to them and their cars are all shinny and new looking, this gets your attention and you start to pay attention to this new lot. Your site is no different and if you do not take of the site, it will start to drop in ranking.

Now I am not suggesting that you need to redesign your site every few month. What I am suggesting is that you change something. Update a few pictures, if you have a new hire you can add them to the about us or you have some major news about the company, you can add a link, do something to keep the spiders interested in your site.