Linked Up Design

In earlier articles I pointed out that one of the most important points of SEO is time! SEO work is something that takes time to get results. Far too many times I received calls from people that are looking to get their rankings up to #1 in Google and they want it right now. So I explain that it takes time to build up a site to a point where it can do so and they either hang up or don’t return my email or they become a client.

I have found some recent articles that you could say support my opening statement and here they are:

http://www.ijpweb.com/100-ways-help-build-traffic/

http://www.wilsonweb.com/articles/checklist.htm

http://netvestor.blogspot.com/2007/12/top-underestimated-methods-of-quality.html

http://www.prlog.org/

The last one is more a gift to you. This is a site that is an account for press releases as well as a good backlink to your site.

Just remember that anyone that guarantees that you will be #1 on any of the search engines out there is really a fool. A good SEO will go over how things work with doing SEO work on your site, how they will submit your site to the strongest search engines, set you up with local directories as well as directories with in your business arena, create site maps both for your site and ones that Google, Yahoo and Bing can read as well as setting up your business in the Social Media Marketing tools that will work for you.

I read a great article this morning about Google Caffeine. When I first saw this I thought that Starbucks and Google got together and made up a new drink for us web designers that would make it so we did not need to sleep any more so we can spend more of our time designing and less time sleeping! Well I was wrong about that.

Google Caffeine is a new search engine network that Google is going to be launching after the first of the year. I would suggest that you read the article yourself for more information about what Google is doing.

A few key points that I saw in this article that is very important for all of us. First was the point about when Google got started in 1998. One of their key ideas was to make it easier for small and medium sized companies to be able to be found in the search engines. At that point, the bigger companies with what seems like a bottomless pit of money for advertising were basically able to buy their way to the top which is still the same today but Google set up their search engine to rank sites based on their keywords, description, title, content, hits, etc, etc! One thing that Google did that made it easier for the big business to be able to jack up their page ranking was with back links. The more back links, the higher the ranking of a site. So of course companies popped up that made programs to build up back links and so the big companies were able to take over the rankings again.

Well Google Caffeine is going to try and change this by going back to the basics and start to rank sites based on the basics as well as how easily sites load to the browsers and now the amount of social bookmarks a site has. Well what is a social bookmark, this is your links to social media sites like, Facebook, Twitter, Linkedin, Digg, etc. Basically Google has seen the light with regards to the latest web trend, our social media market which really has taken off over the last few years. Hell, you are reading this blog, aren’t you and I have a crap load of links to my and my clients sites so the proof is in the pudding here.

Unfortunately this concept of Google will be short lived. Social Media Marketing is a hot trend and if you take a good look at the multinational companies, you will see more and more on their sites, print and TV advertising “Follow us on:“.  These companies will start to co-op the social media market which will then give them the edge in the market again within a year or so. You will also see that the social media big boys will really be able to capitalize on this trend which means bigger buck in their pockets and less for the little guys out there. At least for now, all is good and those who are catching up to this social media marketing gravy train will be able to make a few bucks!!